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Arden Leigh, co-founder of Sirens, has been interested in seduction ever since she knew what the word meant. She most recently honed her skills in it as the Director of Training and Marketing at New York's most renowned house of professional domination, where she not only trained neophyte young dominatrices to seduce their male clients into spending lots of time and money on them, but also rose to the top as the most successful professional dominant to ever tout a whip there. Following that, she penned her own seduction guide for everyday women, Whipped: A Professional Dominatrix Shares the Secrets to Wrapping Men Around Your Little Finger. She is a certified practitioner of neuro-linguistic programming and Ericksonian hypnosis, and out of fascination with the male mind she has immersed herself in more male seduction material than any woman she knows. She has been publicly labeled a "predator" and she took it as a compliment.